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WANTINGS & COMPANY
Global Brand Landing Service
Client A
Location: Taipei, Taiwan
Industry: Skin Care
Year: 2019
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Background: help a leading certified B-corp skincare brand in Taipei to conduct comprehensive market entry analysis including competitiveness intelligence, pricing analysis, route-to-market strategy and market entry plan.
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Outcome: the brand was ready for US launch in 2020 with product line upgrade at proper price segment.
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Client B
Location: Bay Area, California
Industry: Beverage Automation
Year: 2020
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Background: manage overall marketing handling for a beverage automation startup to visualize new beverage brand from positioning, product design, commercialization, website building, pricing and build a new team for the company.
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Outcome: products launched in multiple markets in 2020 plus a clear brand roadmap down for next 3 years. Wantings & Company also helped the company to build a well structured internal team and conduct necessary trainings for team's competency enhancement.
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